Founded in 2018, Connected is a community, a tribe, where we connect with others like us, learn together, and thrive together. 


As entrepreneurs, and simply as human beings, we sometimes feel we can or should do things on our own. We rarely ask for help or open up for fear of rejection, vulnerability, being perceived as not serious, and possibly other reasons. But no one is truly self-made. Rather, we are shaped by our experiences and the people around us. 

At Connected, we believe inclusion in a warm, supportive community is conducive to success. Access to the right network provides motivation, fosters innovation, and allows us to focus on what’s most important to us.


Our philosophy can be summed up in three words:




The idea at the core of our business is connectedness.  No one is self-made; rather, we are shaped by our experiences and the people around us.  At Connected we believe inclusion in a warm, supportive community is conducive to success.  Access to the right network motivates and fosters innovation, allowing you to focus on what’s most important.

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Our belief is that learning should never stop, it’s a continuous process.  It is a catalyst for ideation, growth and empowerment.  At Connected we share resources from thought-leaders within the Connected community, around the city, and across the globe.

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Connected is family, and as such we want the best for each other.  We celebrate successes, learn from failures, and challenge each other to keep going.  Our tribe hustles together and grows together, in our business and personal lives.  Connected isn’t just a word for us; it’s how we live and how we thrive.

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Daniela Obi | Founder


Green Bay Packer-backer

Beloved "Auntie"


Daniela Obi is a Nigerian-American from Milwaukee, Wisconsin, now living in Columbus, Ohio.  She is a former Project Manager and Process Improvement Consultant turned entrepreneur.  Growing up in Milwaukee, she watched her mother successfully launch and manage four businesses of her own, while caring for four children and an ailing husband.  This is where Daniela learned her ambition and drive that carried her through into adulthood.

While introverted, quiet and reserved, Daniela loves adventure.  She is a bit of a thrill seeker and has been sky-diving, fly-boarding and has traveled solo to several countries.  She also adores her family; Daniela has 11 nieces and nephews, and 4 grand-nieces and nephews, whom she affectionately calls “her children” since she does not have any of her own yet.  Outside of family and travel, Daniela believes strongly in living life to the fullest.  She values experiences and is always open to trying new things, going new places and meeting new people.

Throughout her life Daniela has been committed to connecting with others and giving back.  She volunteers with several organizations, including the YWCA, National Black MBA Association, Dress for Success YES, and Big Brothers Big Sisters.  Daniela is also a proponent of personal development and attends courses, workshops and professional events regularly.  Being a process improvement consultant, she is always looking for ways to solve problems and create efficiencies.  These are some of the reasons Daniela launched Connected.  She wants to create a space where people can pursue their entrepreneurial dreams, while connecting with other people on that same journey.

Board Members

Caroline Obi


Carol Clark


Pictures coming soon!