Daniela Obi | Founder



Beloved "Auntie"


Daniela Obi is a Nigerian-American from Milwaukee, Wisconsin, now living in Columbus, Ohio.  She is a former Project Manager and Process Improvement Consultant turned entrepreneur.  Growing up in Milwaukee, she watched her mother successfully launch and manage four businesses of her own, while caring for four children and an ailing husband.  This is where Daniela learned her ambition and drive that carried her through into adulthood.

Daniela believes that connecting people is her superpower. Despite being an introvert, she is drawn to the adventure of entrepreneurship due to her love of networking, creating things and solving problems. Throughout her life Daniela has been committed to connecting with others and giving back.  She has volunteered with several organizations, including the YWCA, National Black MBA Association, Dress for Success, and Big Brothers Big Sisters.  Daniela is also a proponent of personal development, attending workshops and professional events regularly.  Being a process improvement consultant, she is always looking for ways to solve problems and create efficiencies. 

And these are all reasons Daniela is launching Connected.  She wants to create a space to empower small business owners via connections to other people, resources and opportunities to fuel their passions.

Board Members

Caroline Obikwelu


Carol Clark